Indian cricket dominates as APAC automotive sport sponsorship hits $359.5 million, reveals GlobalData

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Indian cricket has officially emerged as the gravity center for Asia-Pacific automotive sport sponsorship, propelling the sector’s 2025 spend to a historic $359.5 million. Capturing 34.2% of this value ($122.9 million), cricket fueled over two-thirds of the market’s growth since 2020. This explosive 64.7% surge underscores a stark strategic polarization between high-stakes marquee partnerships and [...]